Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and ...

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative - Chinese social ...

As TikTok works to establish its credentials as a full-funnel marketing solution, we look closely at how four FMCG brands ...

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and ...

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative – Chinese social commerce app Rednote (Xiaohongshu). Can Rednote maintain its international ...

How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

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From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. Elly Hancock shared ...

Econsultancy’s Future of Marketing survey shows AI as the top priority skill area, with some businesses crystallising their AI strategies in pursuit of process innovation and efficiency, whilst also ...