The ad sees Viswanathan Anand and Gukesh Dommaraju flexing their career achievements, learning new Gen Z lingo and throwing ...

With over 18 years of experience, Gopalia has worked with both agencies and brands. In his last role with Viacom18, he led ...

We look at the brand activations and marketing campaigns at Maha Kumbh Mela 2025, showcasing how companies are engaging ...

Companies like Hindustan Unilever, ITC, Parle Products, and Adani Wilmar are introducing packs tailored to quick commerce ...

Industry professionals reflect on the sometimes quirky, other times life-changing, and unapologetically bold lessons they’ve ...

Previously in December, journalism organisation RSF had urged Apple to remove its new generative AI feature following a ...

Mark Zuckerberg, CEO of Meta, has been accused of deliberately using copyrighted material from pirated books to train ...

The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched audience scenarios.

This marks Wondrlab’s seventh acquisition and second in technology, giving BigStep access to its network and a gateway to ...

LinkedIn is rolling out new AI-powered tools aimed at helping job seekers and smaller businesses streamline the recruitment process. The first feature, Job Match, enhances job listings by offering ...

The US Supreme Court on Monday declined to hear Meta Platforms' appeal to avoid a multi-billion-dollar class action lawsuit brought by advertisers accusing the company of inflating the potential reach ...

hBits, the investment platform for commercial real estate, has appointed Zahid Gawandi as its Director – Brand & Marketing. With over two decades of experience in crafting and executing marketing ...