Neuro-Insight’s Rosie M Pritchard explores which creative variables within TV advertising are the most successful at driving memory, eliciting high relevance and impacting emotion, in a collaboration ...

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Chinese social media apps are picking up thousands of new self-titled #TikTokrefugees: Xiaohongshu, known in the US as RedNote, and ByteDance’s Lemon8 rocketed to the top two spots of the Apple App ...

Public Health England: Be Clear on Cancer Principal authors: Richard Storey and Katarina Tencor, M&C SaatchiContributing authors: Anna Garratt, Department of Health; James Brandon and Yvonne Ridley, ...

The total budget decisions The allocation of the budget across various marketing vehicles. In this study, the authors focus on budget allocation. Determination of total budget tends to be taken at a ...

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Since Universal McCann (UM) initiated its “Wave” global social media study series in 2006, the dynamics, behaviors, and even structures of the ecosystem have evolved and changed dramatically. For ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

Background musical genres can have a profound influence on the perceived image of real and fictitious universities in television and radio advertisements. We’re long-term subscribers to WARC and it’s ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Russell I. Haley is Professor Emeritus of Marketing at the University of New Hampshire. Since 1972 he has also headed a consulting firm, Russ Haley and Associates Inc. He has been a vice president of ...