2018年6月5日 · Using theoretical frameworks from Agenda Setting Theory, Framing Theory, and the Mere Exposure Effect, we hypothesized that increased awareness and exposure to coverage of women’s sports will increase interest in and decrease prejudice towards …

2022年1月13日 · Women have been fighting for equality all throughout history. In sport, specifically, exposure to women’s sports were once not even permitted in the Olympic Games. After finally being permitted to participate in sports, women had to undergo gender testing to make sure they were not men trying to cheat the system.

2023年9月22日 · Applications: Increasing exposure to sports played by females in the media and in classrooms will lead to increased liking of, and likely demand, for sports played by females. Key Words: Mere repeated exposure; women’s sports; sports media. INTRODUCTION. Recently, there has been an uptick in interest in sports played by women.

2023年10月31日 · Women’s sports received an average share of 15% of media coverage in 2022. If coverage trends continue at this current rate of growth, women’s share of coverage should be close to 20% by...

Women's participation and recognition in sports have evolved significantly in the 21st century, marked by notable progress, persistent challenges, and promising opportunities. This period has seen a transformative shift in societal attitudes towards women's involvement in sports, reflecting broader advancements towards gender equality.

2015年8月1日 · As I will demonstrate in this review, female athletes and women's sport are still woefully under-represented in all types of media and sportswomen are rarely acclaimed solely for their athletic abilities. Instead, the focus is often on …

Many sports fans argue that women’s sports are boring compared tomen’s sports. Simultaneously, women’s sports, compared to men’ssports, are rarely broadcasted in the media.

Despite historic marginalization, female athletes excel in sports, yet media coverage of professional women's sports in Iran remains inadequate. This study employs content analysis …

Using the Agenda-Setting Theory, Framing Theory, and Mere Exposure Effect, an intervention was developed to promote women’s sports to sports fans. Half of the participants received watched highlight films of women’s sports each week for 4 weeks. Results indicate that the intervention decreased prejudice towards female athletes after 3 weeks ...

2020年1月8日 · The report shines a light on the current landscape for girls and women in sport reflected in the Women’s Sports Foundation’s latest data from more than 500 research reports and results from a new national survey of more than 2,300 female leaders in women’s sport. Kids 6-12 who play sports on a regular basis 38.6% Boys 31.4% Girls