2024年4月16日 · Oil and gas giant BP updated its logo as part of a new marketing campaign that cost $200 million. The sunflower-shaped emblem was meant to emphasize the company’s ecological image and convey that it is involved not only in the extraction of fossil fuels but also in the production of alternative energy sources, which help improve the state of ...

2020年7月24日 · Twenty years ago today, bp adopted a new logo. We swapped the green shield that had stood for our company for 80 years for a sunflower we called the Helios, after the Greek god of the Sun. And we followed up with $8 billion of …

Today, BP no longer stands for British Petroleum, but Beyond Petroleum. This symbolic name fully reflects the development of the corporation in the direction of the study, production, and active use of alternative energy and the latest types of fuel. What is BP?

In response to negative press on British Petroleum's poor safety standards and with the public having deemed the shield “too oily” overall, BP introduced a brand new corporate logo on 24 July 2000, marking an end to the familiar shield design that had been used since 1930.

2024年2月28日 · What Makes Our New Logo Epic? • A Nod to Our Roots: Just like your favorite 80s classics, our logo respects where we've come from. • Designed for the Future: Sleek, modern, and ready for...

2019年1月28日 · The new BP logo consisted of a “Helios” (ancient Greek god of the sun who drove his chariot across the sky each day) symbol which featured a green and yellow sunflower epitomizing energy in its various forms.

The current version of BP logo was designed by Landor, a famous San Francisco based design agency. It was unveiled in the first quarter of 2000 to coincide with the widely known brand name change from “BP Amoco” to “BP”, which came about with a new slogan: “Beyond Petroleum”.

2024年2月26日 · The BP logo is undoubtedly one of the most recognizable and iconic logos in the world. Known for its vibrant green and yellow color scheme, the logo has evolved over the years, adapting to changing trends and design influences.

2000年7月24日 · BP has unveiled a new "green" brand image, in an attempt to win over environmentally aware consumers. The new green, white and yellow logo replaces the BP shield and is designed to show...

The current version of BP logo was designed by Landor, a famous San Francisco based design agency. It was unveiled in the first quarter of 2000 to conincide with the widely known brand name change from “BP Amoco” to “BP”, which came about with a new slogan: “Beyond Petroleum”.