A logo is a unique visual symbol that represents your business or company. It helps customers recognize and remember your brand easily. The primary function of a logo is for identification, not communication. Not all logos are created equally. There are good and bad logos. A good logo is simple, memorable, versatile, and distinctive. On the other hand, a bad logo is complicated, generic, or tries to communicate too many things. Remember, a well-designed logo can greatly enhance your brand image