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McDonald's: Smells like McDonald’s? That’s just their new billboard • Ads of the World™ | Part of The Clio Network

McDonald's: Smells like McDonald’s? That’s just their new billboard • Ads of the World™ | Part of The Clio Network

We’ve all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it. You can’t see it, but you know it: it smells like McDonald’s. A scent as recognizable as their logo or jingle. That’s why McDonald’s Netherlands put their iconic smell to the test, using nothing else in their latest campaign.Smell ...

adsoftheworld.com9 个月之前

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